Sales Performance Optimization & Demand Forecasting
A KPI-driven sales intelligence framework analyzing daily revenue across 1,115 stores — uncovering the impact of promotional cycles and holiday trends on store performance using interactive dashboards.
- → Analyzed sales records for over 1,100 unique stores; built interactive KPI dashboards with dynamic filters for Store Number, Day of the Week, and Promo Status.
- → Engineered 3 derived metrics: Promo Conversion Rate, Holiday Sales Variance, and Customer Footfall Efficiency (Sales per Customer).
- → Identified that Promo2 (extended promotion) significantly increases long-term sales stability, with the highest revenue peaks during Regular Promo cycles across all store segments.